Advanced Marketing Methods for Smart Mall Members!

Email Marketing 101, Part II:
How to Set up Your Autoresponder to Work with your new Smart Mall Members

Your Rapid Reply autoresponder isn't just a terrific email marketing tool. It's also a great tool for easily working with - and keeping track of - all the new members you sponsor into Smart Mall!

What an autoresponder really excells at is automating repetitive tasks. With promotion, it automates the task of sending out the same series of letters to hundreds, or even thousands, of prospects.

But it can also automate the tasks of sending out welcome letters and upgrade letters to your new Smart Mall members. That's the subject of this article.

Before we go into the HOW, though, let's take a brief look at the WHY.

If you've been a network marketer for awhile, you know that it is FAR MORE important to spend your time working with the people you sponsor than actually sponsoring them.

After all, if you just keep plugging prospects into your promotional autoresponder, you're going to end up with hundreds, then thousands, of free members in your downline.

But you don't just want FREE members. You want SMARTPROS. That's the only way you get paid for your work and start moving up the leadership levels.

That's also how you will eventually end up getting paid for the work of your downline and earning a full-time income. Never forget that the way to make a six-figure income in ANY MLM program is to have a WORKING downline. In Smart Mall you get paid many commissions for the sponsoring that your downline does - ONCE you have achieved the leadership levels.

For instance, once you make Manager, your payline starts. And when your payline starts, you begin getting paid $5 per SmartPro in YOUR payline. And remember - it doesn't matter who sponsors that SmartPro. You still get paid that $5. You will, of course, get paid more for those that YOU sponsor, since you also get the $7 enroller bonus.

On top of that, you get ADDITIONAL commissions if they are in the Smart Mall Co-op.

But think about what happens when your payline has dozens of SmartPros sponsoring people into your payline. They must sponsor 2 SmartPros before their own payline starts. And you get paid $5 for each of those SmartPros.

As you climb higher in the leadership levels, you also start getting paid overrides on the SmartPros in THEIR personal paylines. Eventually, a very high percentage of your check is going to come from the work of your downline - not your own work.

That is why it is so critical to work with your free members, get them upgraded to SmartPro, and get them WORKING THE PROGRAM!

The more time and effort you spend on that task, the more money you will make.

You cannot just sponsor people and then forget them. If you do, you will never be successful in this business. Your dropout rate will be high and you'll be running faster and faster just trying to stay in place.

The key is to start working with people the minute they join as a free member.

The first step is to send them a welcome letter. A good welcome letter will introduce you as their sponsor, offer your help, tell them how to contact you, and tell them about the training and tools available on our own member support site. Remember, our site is not only for you - but for your downline as well.

We don't get the email addresses of people you sponsor. We cannot contact them or send them our newsletter. YOU must get them to our site and have them subscribe to the newsletter. If you don't tell them about us, they will never know what we have available to them.

The second step is to send out periodic upgrade letters telling them the benefits of upgrading to SmartPro. I recommend that you send one out once a week to every single free member in your Smart Mall downline.

We have sample welcome letters and upgrade letters on our Smart Mall member support site that you can use:

http://www.mlmmillionaire.com/Smart-Mall/smartmall.htm

I would highly recommend that you take our letters and then personalize them with your own information and insights. Then, continue to add your own upgrade letters to your series.

You can easily automate these 2 tasks with a Rapid Reply autoresponder.

You already have one autoresponder dedicated to promotion. But remember - you can get up to 50 different autoresponders from Rapid Reply. That's one of the big benefits of their service. Darlene and I probably have a 25 autoresponders between us, because they are so useful, and we get them all for the same low price.

So your first step is to go in to the Rapid Reply member site and create a 2nd autoresponder. Be sure to sign up for Plain Text. On the part of the form that asks for the reply email address, be sure to use an email address that you monitor every day.

Why is that important? Because your letters will be going out to your DOWNLINE. Many of those people will hit "REPLY" to email you back with their questions. These are generally people who are very interested in upgrading. You don't want their email to be lost in some junk email account that you never check. Use your regular email address here.

Once you have your new autoreaponder, log into it. Please note that you have to log into each autoresponder separately to set it up. Each has its own client menu, set of emails that you input, and subscriber list. Make sure you are very clear which autoresponder you are logged in with when you add names to your list.

Now go to your client menu and input your letters. Start with a welcome letter that will go out to all your new members. Then input all your upgrade letters for about 7 days apart.

Continue adding upgrade letters in the future, so your new members will continue getting one from you every week for months into the future. You never know when people will upgrade. I've had upgrades from people who have been in Smart Mall for 4 months or more.

Once you have your letters input, you are ready to use this autoresponder every day as you sponsor new people.

It is CRITICAL to check your genealogy every single day and add any new personally-enrolled people into this autoresponder. You could instead use the email notifications that Smart Mall sends you. When you add people, just use the import function on the Client Menu, just as you did with your prospects.

Be sure to format them as follows:

firstname,lastname,email

This is the only format that Rapid Reply accepts. It is important to include first names, since this will allow you to personalize your followup letters. It is much more effective to put someone's first name into the subject line of your email. They are far more apt to read it and not think it is junk email. We do this with all our followup letters.

Another important consideration is to remove people from this autoresponder once they upgrade to SmartPro. You don't want them to continue to receive upgrade letters after they have already done so. So anytime you get an upgrade notification, just login to your autoresponder and follow the instructions to remove them from your list.

Once you get in the habit of adding new members to your autoresponder every day, you'll find that it just takes a couple of minutes. And it saves you tons of time!

Please let me know if you have any problems setting up your member autoresponder!