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Advanced Marketing Methods for Traffic Oasis Members!
Email Marketing 101, Part II: How to Set up Your Autoresponder to Work with your new
Traffic Oasis Members
Your Rapid Reply autoresponder isn't just a terrific email
marketing tool. It's also a great tool for easily working
with - and keeping track of - all the new members you
sponsor into Traffic Oasis!
What an autoresponder really excells at is automating
repetitive tasks. With promotion, it automates the task of
sending out the same series of letters to hundreds, or even
thousands, of prospects.
But it can also automate the tasks of sending out welcome
letters and upgrade letters to your new Traffic Oasis members.
That's the subject of this article.
Before we go into the HOW, though, let's take a brief look
at the WHY.
If you've been a network marketer for awhile, you know that
it is FAR MORE important to spend your time working with the
people you sponsor than actually sponsoring them.
After all, if you just keep plugging prospects into your
promotional autoresponder, you're going to end up with
hundreds, then thousands, of free members in your downline.
But you don't just want FREE members. You want UPGRADED MEMBERS.
That's the only way you get paid for your work and start
moving up the leadership levels.
That's also how you will eventually end up getting paid for
the work of your downline and earning a full-time income.
Never forget that the way to make a six-figure income in ANY
MLM program is to have a WORKING downline. In Traffic Oasis you
get paid very nice commissions for the sponsoring that your
downline does - ONCE you have yourself sponsored 3 upgraded
members.
For instance, once you have sponsored 3, your Infinite Cycling
Matrix is activated. That means that you start getting paid $10
per person in that matrix - in addition to the other commissions
you earn. And remember - it doesn't matter
who sponsors those people. You get paid $10 for EACH one of them -
including spillover, people you sponsor, and people your downline
sponsors. You will, of course, get paid more for those that YOU
personally sponsor, since you also get the $20 enroller bonus.
On top of that, you get ADDITIONAL commissions once you make the
leadership levels of Director, Executive, and President. When you've
enrolled 6 upgraded members, you achieve the level of Director, and
your Straight Infinite Powerline begins. Now everyone who upgrades
is placed in this powerline and pays you an EXTRA $1.50 per month
(that's in addition to all the other commissions you earn). And again,
it doesn't matter who sponsors these people - your upline, your downline,
or you.
With 12 personally enrolled members, you reach the level of Executive and
earn another $2 per month per person in your Straight Infinite Powerline. With
24 personally enrolled, you earn an ADDITIONAL $1 per person (for a total of
$4.50) in your Straight Infinite Powerline. Over time, that Infinite Powerline
is going to produce a HUGE amount of income for you, since every upgraded
member goes in it - no matter who sponsored them.
That is why it is so critical to work with your free
members, get them upgraded, and get them WORKING
THE PROGRAM!
The more time and effort you spend on that task, the more
money you will make.
You cannot just sponsor people and then forget them. If you
do, you will never be successful in this business. Your
dropout rate will be high and you'll be running faster and
faster just trying to stay in place.
The key is to start working with people the minute they join
as a free member.
The first step is to send them a welcome letter. A good
welcome letter will introduce you as their sponsor, offer
your help, tell them how to contact you, and tell them about
the training and tools available on our own member support
site. Remember, our site is not only for you - but for your
downline as well.
We don't get the email addresses of people you sponsor. We
cannot contact them or send them our updates. YOU must
get them to our site if you want them to use the training
information and our co-op to start promoting. If you don't tell them
about us, they will never
know what we have available to them.
The second step is to send out periodic upgrade letters
telling them the benefits of upgrading. I
recommend that you send one out once a week to every single
free member in your downline.
We will eventually have sample welcome letters and upgrade letters on our
Traffic Oasis member support site that you can use.
You can easily automate these 2 tasks with a Rapid Reply
autoresponder.
You already have one autoresponder dedicated to promotion.
But remember - you can get up to 50 different autoresponders
from Rapid Reply. That's one of the big benefits of their
service. Darlene and I probably have a good 25 autoresponders
between us, because they are so useful, and we get them all
for the same low price.
So your first step is to go in to the Rapid Reply member
site and create a 2nd autoresponder. Be sure to sign up for
Plain Text. On the part of the form that asks for the reply
email address, be sure to use an email address that you
monitor every day.
Why is that important? Because your letters will be going
out to your DOWNLINE. Many of those people will hit "REPLY"
to email you back with their questions. These are generally
people who are very interested in upgrading. You don't want
their email to be lost in some junk email account that you
never check. Use your regular email address when you are contacting
your downline - ALWAYS.
Once you have your new autoresponder, log into it. Please
note that you have to log into each autoresponder separately
to set it up. Each has its own client menu, set of emails
that you input, and subscriber list. Make sure you are very
clear which autoresponder you are logged in with when you
add names to your list.
Now go to your client menu and input your letters. Start
with a welcome letter that will go out to all your new
members. Then input all your upgrade letters for about 7
days apart.
If you don't have any upgrade letters written, you can send
them as you write them. Instead of inputting them into the
followup sequence, just go to the Client Menu and click on
"Mail List." You can now input an unscheduled message to go
out to your entire list of free members.
You can send all your emails to your downline using the "Mail List" function, rather
than inputting letters into the followup sequence. The important
thing is to simply contact your downline frequently! Remember,
free members are just prospects until they actually join.
Continue adding upgrade letters in the future, so your new
members will continue getting one from you every week for
months into the future. You never know when people will
upgrade. I've had upgrades in my primary program from people who had been in
for 4 months or more.
Once you have your letters input, you are ready to use this
autoresponder every day as you sponsor new people.
It is CRITICAL to check your email for new member notifications every single day and
add any new personally-enrolled people into this
autoresponder. When you add people, just use the
import function on the Client Menu, just as you did with
your prospects.
Be sure to format them as follows:
firstname,lastname,email
This is the only format that Rapid Reply accepts. It is
important to include first names, since this will allow you
to personalize your followup letters. It is much more
effective to put someone's first name into the subject line
of your email. They are far more apt to read it and not
think it is junk email. We do this with all our followup
letters.
Another important consideration is to remove people from
this autoresponder once they upgrade. You don't
want them to continue to receive upgrade letters after they
have already done so. So anytime you get an upgrade
notification, just login to your autoresponder and follow
the instructions to remove them from your list.
You may even want to set up a third autoresponder for your
upgraded members. You can use it to send out regular letters
to share with them how you are working your business and to
keep in touch.
Once you get in the habit of adding new members to your
autoresponder every day, you'll find that it just takes a
couple of minutes. And it saves you tons of time!
Please let me know if you have any problems setting up your
member autoresponder!
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