Marketing > Writing Articles


"How to Write Hypnotic Articles"
By Larry Dotson




Writing articles and submitting them to online publications is one of the most effective ways to get free advertising for your business. Most e-zine and Web site publishers are constantly looking for free, quality content to publish. You simply write something short and sweet and e-mail it to them.

You then allow these publishers to reprint your articles for free in exchange for your resource box (acts like a signature file) being included at the end of your article.

And that's the key, of course. Your resource box is the "acceptable ad" that makes these free articles work in your favor. There's an example of a resource box at the end of this article.

Your resource box can include all or some of the following: Your name, business name, e-mail address, web address, a brief mention about your business, e-zine subscription address, autoresponder address or a freebie.

Articles usually pull more response then regular ads because if people like your article they will read your resource box to find out more information. This will lead them to visit your web site, subscribe to your e-zine or e-mail your autoresponder. But again, the article has to have a resource box in order to act like a soft-selling ad.

The number of places to submit your articles are growing by leaps and bounds every day. There are millions of e-zines and Web sites with thousands of new ones being added everyday.

Plus, most of these e-zines and Web sites deal with only one subject, so they are highly targeted. By writing and submitting just one article you have the chance to be published in front of thousands, maybe even millions of targeted people!


© Larry Dotson



Larry Dotson is the author and co-author of 42 e-books and over 150 articles business related articles. We recommend his e-book, "How to Write Hypnotic Articles"



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