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Marketing > Writing Sales Letters and Ads
"The Hypnotic Power of Confusion" By Joe Vitale
"Did you walk to work or carry a lunch?"
Huh?
My father asked me that question more than 25 years ago. I still remember it. Why? Because it's a ridiculous question.
A famous comedian in the 1950s used to ask people, "Got a banana?" The question might make sense if asked in the right situation, but he asked it everywhere. I've forgotten the name of the comedian, but I still recall his question. Why? Because it's strange.
As I write this, I am creating new business cards for myself. I decided to add a confusing line to it. After some fun brainstorming with my girlfriend, I settled on, "Ask me about the monkey."
Why is "Ask me about the monkey?" worth putting on my business card? As with my father's question and the comedian's question, it stops your brain in its tracks. It makes you pause. It makes you focus on ME. The theory is that once you stop someone with a confusing line, you can then implant a hypnotic command right after it.
In other words, if I write something like, "Apples desk fly dirt," and then follow it with, "Read my new ebook," the chances are very high that you are going to want to read my new ebook.
Why? Because the first line jammed your mind, and the second line slipped into your brain while you weren't looking. I've just upped the odds that you will buy my new e-book. And if you don't, of course, it doesn't matter because I never really told you to go buy it. See?
The same thing will happen on my new business cards. Since I'm now known as "The World's First Hypnotic Marketer," I wanted a strange, confusing line on my new card. When someone sees, "Ask me about the monkey," and then asks me about the monkey, I can simply point out that I practice hypnotic selling and I just got them to do what I wanted.
The Japanese practice this "hypnotic confusion," but probably unknowingly. A friend of mine who flew to Japan reported to me that the English phrases on all the Japanese products were bizarre. A tube of toothpaste might say, "Green days you not sing." A box of cookies might say, "Wood above fish."
How can you use this secret right now? Don't be afraid to be confusing. People tend to sort out whatever you say anyway and make sense out of it using their own terms. If you are describing your product in great detail, be willing to toss in something odd. It may increase sales.
If not, swirl up!
Hypnotic Writer's Swipe File.
© Joe Vitale. All rights reserved.
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More Sales and Marketing Resources From Joe Vitale:
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"Advanced Hypnotic Writing:"
Advanced Hypnotic Writing," the unparalleled sequel to Joe Vitale's blockbuster "Hypnotic
Writing." It reveals how to use the phenomenon of hypnotic suggestion to turn your words into
cash. Find out how to magnetize your words so that your prospects will magically have the
uncontrollable desire to send you money. Learn the top hypnotic secrets that master hypnotists
have been jealously guarding - which empower you to get all the orders you desire from your
customers.
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"How to Write Hypnotic Articles:" "Write Amazing Articles In 7 Minutes Or Less --
With Little Or No Writing!" Learn how to write hypnotic articles for e-zines and Web sites to
build traffic, make sales, and increase your name recognition. Just think about how many millions
of Web sites there are, and how many of those Web sites have e-zines. Can you imagine how many
customers you can get from writing just one article? Publishing just one article gives you the
chance to reach thousands -- possibly millions -- of targeted people. Find out how to write
traffic-generating articles in 7 minutes or less!
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"Hypnotic Marketing:"
"Joe Vitale hypnotized me today! He did it with '
Hypnotic Marketing,' which I found impossible
to stop reading. I learned something new on every page, and I've been learning about marketing
since l958. Now, I can only shudder for those poor souls who haven't yet learned what Joe has to
teach. Not only does he enlighten, but he does it in such a warm and engaging way, that you
cannot help but complete his book with a smile in your heart and dollar signs on your mind.
Thank you, Joe, for a mighty contribution to the world of marketing." -- Jay Conrad Levinson, Author, Guerrilla Marketing series, JayConradLevinson.com |
© 2004 MLM Millionaire Training Systems, Inc.
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