Why So Many Network Marketers Fail!

"Why So Many Network Marketers Fail (And Why Some Do it Over and Over and Over Again!)" by Linda J Bruton

Did you know that most network marketers quit or jump to another program just when they're on the verge of success?

I've seen it happen over and over again during my 13 years in the business. Sometimes I just shake my head when I see the same people do it over and over and over again in one program after another.

Why such a high failure rate? And why does it happen when they are just about to jump solidly in the black?

I've thought about this question for over 12 years. I've had many eager people join my downline, work like crazy for a few months, then slowly disappear. If you've been in this business for very long, you know exactly what I'm talking about!

The reason I'm often given by these would-be entrepreneurs is that my program "just doesn't work." Or "MLM doesn't work."

Another version is that X program is too slow, or already has so many people that it's saturated. So they've joined the brand new Australian trinary super- dooper sponsoring system that's sweeping the country!

What is really common about all these people is that they don't understand how MLM works. In fact, all of these people were successful in "my" program. They just didn't know it.

Their definition of success was whether they were earning hundreds, or thousands, of dollars a month after a few months of work. After all, as most of the hypesters will tell you, you can earn thousands of dollars in just 30 days in THEIR program! So my program just must not work!

Unfortunately, if they bought this hype and jumped ship, they quickly found to their dismay that their new program "didn't work" either!

This just isn't how MLM works or was designed to work, no matter how many ads tell you otherwise!

I'm not sure why this "revolving door" syndrome is so true of most people who start an MLM business. But I suspect that it's because they've never sat down and thought about how exponential growth (and big commission checks) really happen in an MLM program. They just don't get how MLM really works.

And if you don't get how MLM works, you can't know when it's working for you. Because your first few months, perhaps even your first year in this business, you are almost certainly going to think that you're not getting anywhere! And you'd be very wrong.

You see, MLM doesn't work like any other business. It doesn't work like an affiliate program. Even though many affiliate programs have borrowed certain aspects from MLM, they are all about making one-time sales. MLM programs are about building NETWORKS and RESIDUAL INCOME and ONGOING sales.

Let me show you an example. June Wanna-be-rich has been working a job she hates for many years. The harder she works, it seems, the less she is appreciated. And the small income she makes for all that work hardly pays her bills. She is at the point when just thinking about work makes her sick! She knows she needs a change, but doesn't want another dead-end job.

But along comes Joe Recruiter, who shows her the magic of MLM. He is a distributor for Vitamins 'R Us, which has a brand-new trinary, Australian Spillover System that practically guarantees that she'll be making six figures in just a few months.

The pay plan is really very simple, he shows June. The Vitamins 'R Us matrix has just 5 levels and each level pays $5 per person.

All she has to do is just get 5 people who get their 5 people who get their 5 people down her matrix - and then she'll be making $19,525 a month, or $234,300 a year!!!

Not a bad income for just sponsoring 5 people, am I right?

And how many thousands of times have you heard this very same scheme by thousands of recruiters and MLM companies?

And how many times has it ever worked that way for you?

Probably never!

And it's not that the math is wrong. A 5 X 5 matrix paying $5 per person per month DOES total up to $19,525 a month.

Level 1:     5 people X $5 = $     25
Level 2:    25 people X $5 =      125
Level 3:   125 people X $5 =      625
Level 4:   625 people X $5 =    3,125
Level 5: 3,125 people X $5 = 15,625
                          ____________
Total Monthly Income         $ 19,525

It's not even that June won't go out and try to sponsor her 5 people. She probably will. And she may even do it very quickly.

The problem. 2 of those 5 are off working other programs and just joined because they thought they would get massive spillover from her sponsor, Joe Recruiter, who is suddenly nowhere to be found.

2 of the 5 actually try to recruit their 5 people, but they don't know how to do it. June, being a newcomer, doesn't know how to help them. So eventually they give up and drop out.

Her 5th person is actually working dilligently to recruit his 5 and has 3 by the end of his 2nd month. He has also started to help those 3 learn more about the company and approach some of their own prospects.

So after 3 months of work, June has 2 people who are sitting around doing nothing, 2 who drop out after trying and failing to recruit anyone, and 1 person actually working who has sponsored 3.

That means she has 6 paying people in her downline paying her $30 a month. Now that's a far cry from $19,525, isn't it?

If you were in June's shoes, you'd probably think exactly what she's thinking: that Vitamin's R' Us just doesn't work! Or that MLM doesn't work!

What's wrong with this picture?

Actually, there is NOTHING wrong that can't be quickly remedied with a little different change in focus!

June has made a good start. Not a terrific start, mind you. But then, she's learning a whole new business, and obviously her sponsor has already moved on to other things.

Take a look. She has 2 members that are sitting around not doing a thing. That's not great, but she is at least earning a commission from their membership. And with a little bit of work, she may even be able to motivate these people at some point to get busy building their own business!

2 people quit. But she has 1 member who is already busy building his downline. He has sponsored 3 people, putting $15 a month in her pocket. And remember, that's income that she didn't have to do a thing to earn!

It is very likely that this member will keep on sponsoring new people into her downline, and each will pay her $5/month. More important, he is actually TRAINING and WORKING WITH the people that he sponsors! That should mean that HIS people will start duplicating and sponsoring people as well. And every person that they sponsor will ALSO put $5/month into her pocket. Again, this is income she doesn't have to spend a penny to earn.

Over time, this one member could add hundreds of people to her downline, all paying her $5/month, and insure that her network just keeps growing!

Has June failed? Not at all! It only takes a few good people to increase your income by an incredible amount over time.

But notice that I said "over time." It won't happen overnight. Momentum only happens when you've been building an organization long enough, and training your downline long enough, to start experiencing many people duplicating you.

I can guarantee you that it will take you a lot longer to sponsor your first good person than your next 5! It will take you longer to get into profit with your chosen MLM program than to increase your income to $100 per month.

It will take you longer to get to $100/month, then to increase your income to $500/month. And it will take you longer to increase that to $1,000/month.

Do you understand what I'm trying to say? In the beginning, you have no momentum and no leverage simply because YOU are doing all the work. With your first productive person, you now have twice as much work being done. And at the same time, you don't have to increase your advertising budget to double the productivity of your network. Your one new person does that for you.

With 5 productive people, you have five times as much work being done as you could do by yourself. And as these productive people sponsor more productive people, your growth starts to gain more and more momentum.

As I train MLM'ers in The MLM Millionaire Training Course, just finding 100 permanent, productive partners over time just about guarantees you that you will be earning a six-figure income! And you'll be making a VERY NICE income long before you build your group to 100!

Unfortunately, most people never get to the point when the momentum starts to happen simply because they've already concluded that they are a failure at MLM, or that their program doesn't work! They don't understand that they need to first build a base of a few productive people - then TRAIN them - before the momentum will kick in and start multiplying their earnings and their numbers.

Most people quit right before the magic starts to happen!

If that has been your MLM experience, I challenge you to pick one program and STICK WITH IT until you have 5 productive members. Train those members to find 5 productive members of their own. Don't quit until you reach that goal.

And don't even think about whether your program is working or not working. Programs neither "work" nor not work. YOU are the one that must supply the work!

Now watch what happens in the next few months! I think you're going to be very pleasantly surprised!

Linda J Bruton
MLM Millionaire Training Systems, Inc.

P.S. Our MLM Millionaire Training Course has trained thousands of network marketers to be more successful in their MLM program. You will learn how to find and train 100 permanent partners that will earn you the kind of income that only "heavy-hitters" earn. (In fact, you'll be one by the end of your training!) Just point your web browser to:

http://www.mlmmillionaire.com/mlmcourse.htm