Common Sense, Long-Term Traffic-Building

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"Common Sense, Long-Term Traffic-Building"

by Web-Marketing Guru Ken Evoy

Michael Minkoff, an MYSS! owner, sent me this note a while back...

"Ken... I am right in the middle of reading MYSS of which I purchased from you recently. I am on page 83 of the traffic-building volume, learning about the search engines and Keyword-Focused Content Pages. I ran a search on altavista for penny stocks and see that you practice what you preach which gives much credibility to what I already realize is the best US$17 I have spent in quite some time."

Michael Minkoff- President
Shoreline Mortgage Corporation
http://www.shorelinemtg.com "

The note made me chuckle. I mean, I have barely touched the Search Engine program since I set it up almost two years ago. What can I say? I got curious to see how I was doing TODAY across ALL the engines...

Before I share this with you, let me preface this by telling you that I simply never check the Search Engines (SEs) any more. The MYSS! SE program is straight-forward and low maintenance. You don't have to...

build different pages for each engine

constantly worry about your position on each engine

tweak continuously to gain an edge

try to fool the engines -- you just work with them.

Seriously, all you do is cast a net... and watch your target come to your site. So I never do what I am about to do in this article -- I simply never check obsessively to see where I score for each SE. (You do check performance when you first set up your SE program. But after that, you leave it alone.)

And one other common sense piece of advice... SEs remain the "bargain of the millennium." They are ideal for the entrepreneur with a niche product and a limited marketing budget.

But... the best way to generate traffic depends on your particular business, the nature of your product and your target customer. This may even mean that posting to newsgroups, which I generally view as a time-waster, could be your method of choice!

Another example is our own SITE-SELL venture... we will grow SITE-SELL into a substantial business, with more books, client-side tools, and a truly revolutionary server-side solution (all under development). In this particular case, an affiliate program is our most powerful, cost-effective way to reach our goals.

So we built what Allan Gardyne, the GURU of affiliate programs, has called..."... the perfect revenue sharing program" and "...one of the most significant events in the revenue sharing industry this year."

He also said..."If you look at only ONE revenue sharing program this year, make sure it's this one: Make Your Site Sell!"

If you establish an affiliate program, your obligation is to give your affiliates all the tools necessary to succeed.

And you don't compete with them. We spend a good part of our time and budget giving affiliates new traffic-building tools, like server-side Page Builders and a neat Sweepstakes that multiplies their traffic. But we don't compete -- we depend on our partners-in-sales to build the traffic.

See how every business is different, and so will build traffic differently? That said, SEs remain one of the most important tools in your traffic-building toolbox.

So, as I was saying, I got curious to see how my very first site, PennyGold, was doing across ALL the SEs TODAY. Two years after building the program, how did it stand up to all the new competition that spends nights figuring out new ways to score on the SEs?

I chose one of the important keywords that I tried to master way back then... "penny mining stocks". I entered this into every major SE. I also looked for the more generic "penny stocks." What a shocker...

-----SIDEBAR----

You can double-check the results. Just do what the vast majority of searchers do (URLs supplied below)...

use each SE's default settings

enter "penny mining stocks" (without the quotes).

-----SIDEBAR----

Despite the fact that I have neglected my SE program for almost two years, and despite the fact that there is a ton of new competition (I was surprised to see just how many), my first site still did quite well...

-----SIDEBAR-----

Your goal is to be on Page 1 of any search result. So that's what I stick to below...

-----SIDEBAR-----

Here's how PennyGold scores for the major SEs...

AOL.COM Search
http://search.aol.com/
Page 1, #8 for the more generic "penny stocks"

Alta Vista
http://www.altavista.com/
Page 1, #1 and #5
Page 1, #4 for the more generic "penny stocks"

Excite
http://www.excite.com/
Page 1, #5 (plus an article about us on Page 1, #4!)

HotBot
http://www.hotbot.com/
Page 1, #1 and #2
Page 1, #3, 9, and 10 for the more generic "penny stocks"

InfoSeek
http://infoseek.go.com/
Page 1, #1 and #2 (plus a forum about us on Page 1, #3!)
Page 1, #10 for the more generic "penny stocks"

Lycos
http://www.lycos.com/
Page 1, #4 (plus an article about us on Page 1, #2!)
Page 1, #4 for the more generic "penny stocks"

MSN Web Search
http://search.msn.com/
Page 1, #1 and #2
Page 1, #5 and #7 for the more generic "penny stocks"

Northern Light
http://www.northernlight.com/
Page 1, #2 and #3 (plus article about us on Page 1, #1!)
Page 1, #3 for the more generic "penny stocks"

Netscape and Google (Netscape Search is powered by Google)
http://search.netscape.com/
http://www.google.com/
Page 1, #1 (and #1a), #5
Page 1, #3 for the more generic "penny stocks" on Netscape
Page 1, #8 for the more generic "penny stocks" on Google

Consider the cumulative power of the above kind of results. Then multiply that by similar results for 40 other keywords.

It's kind of like throwing a net on the Net... ... and it brings back only targeted customers... without harming or tricking the engines.

You know what? I don't do anything complicated. I don't design for each engine. One size fits all. I don't try to trick the engines. And the MYSS! SE program simply brings in targeted traffic, day after day, month after month, year after year.

I won't say that it's easy. Nothing truly worthwhile is easy. If it was, everyone would be doing it -- so it would soon no longer work, especially on the Net!

But as you see, the PennyGold site still works two years later. And while it ain't easy, the MYSS! Search Engine program *is* straight-forward and do-able. All you have to do is... DO IT! :-)

-----SIDEBAR-----

DIRECTORIES

Directories are *not* the same as Search Engines. Actually, the concept is totally different. So I've listed the search results separately here, just FYI...

Yahoo and Snap (both powered by Inktomi)
http://www.yahoo.com/
http://home.snap.com/
Page 1, #6 and #13
Page 1, #1 and #2 for the more generic "penny stocks"

Open Directory Project
http://dmoz.org/
Page 1, #6 for the more generic "penny stocks"

LookSmart
http://www.looksmart.com/
Page 1, #1 and #4 (from the Directory)
Page 1, #5 for the more generic "penny stocks"

Yes, MYSS! covers how to list and do well with the directories, too.

Make Your Site SELL! (MYSS!) is a classic. It's not a high-tech book that will quickly become obsolete.

The volumes on product and site-selling will be as valid in five years as they are now. Traffic-building strategies change faster, but the MYSS! concepts are so fundamentally strong that I expect the information to remain valid for at least two-three more years (as you have seen above).

But every now and then, something new and important *will* come along. Sales from the EDGE, the companion e-zine for MYSS! owners, keeps you up to date on that. And now....I can't help but tout the upcoming article in Sales from the EDGE. It will contain the first important addition to traffic generating since I wrote MYSS!. If you are not yet an MYSS! owner, can I *respectfully* ask you a question?...

"What are you waiting for?" ;-)

The cost is only US$17...

The money back Guarantee is air-tight...

Make Your Site Sell!

You'll never see raving fans like this anywhere else...

Make Your Site Sell!

And Sales from the EDGE keeps you on the cutting edge, without glutting you with tons of useless theory and info.

If you're at all serious about selling on the Web, MYSS! is as close to a "no-brainer" as you'll ever find.

Buy it. If you're not happy for any reason whatsoever, just ask for your money back...

TEST YOUR SITE

A challenge to you, dear reader. Go to your site right now and test it. Here's what to do...

Pick *YOUR* most important keyword. Now...

Go to all the above SE URLs. Search for each of them. If you don't score on Page 1 for at least half of them...Do something about it, because you're wasting the bargain of the Millennium.

Back issues available at...

http://www.sitesell.com/website/site-sell-backissues.html

Written by Ken Evoy, M.D.,
President of GoodBytes Information Products Inc.
© copyright 1999 GoodBytes Information Products Inc.

For your FREE subscription to "SITE-SELL! The World's Most USABLE E-commerce E-zine." click here!