Tips, tricks, ideas, and tools for building your Smart Mall business! . . .

Smart Mall Training Tips
April 17, 2003

"How to Build Your Smart Mall Business More Cheaply than Ever!"

Dear Marketing Partner,

I have terrific news for you this month!

I know that many of you are hard at work trying to build your Smart Mall business. That means that you need good prospects, and plenty of them!

For the last couple of years, Darlene and I have made it one of our top priorities to always have a co-op advertising program available for our downline at prices as cheap as we can get for good quality prospects.

Well, this month I asked David, one of our major lead suppliers, to sharpen his pencil and greatly reduce our prices. That way, we can pass along the savings to you, you can afford more leads, and you can end up with more members in your group! That should get you to the Manager position - and above - MUCH quicker and cheaper than ever before.

As of today, you can order hot, fresh, Smart Mall prospects from our co-op advertising program at a 50% reduction in cost! That's right - they are now just $.25 per lead, much cheaper than you're going to find anywhere else for this quality lead. 100 prospects will just cost you $25. And that many prospects will insure that you are going to get some good people in your downline.

And remember, you just need 2! Get 2 upgrades, and you are a Manager and your Personal Payline will start. And once your Personal Payline Starts, you'll be making a LOT more money in the program on everyone who becomes a SmartPro, even people you didn't sponsor!

On top of that, when 3 of your SmartPros become Managers, you become a General Manager, where you'll earn even more income on your Payline and on another generation of Smart Pros.

Folks, it doesn't take a lot of people to make a good income from the Smart Mall Payplan.

It starts with making Manager - getting just 2 SmartPros. And you can easily do that by buying leads every month from our special co-op advertising program. It's easy, and you can practically automate the whole process of signing them up.

If you are really serious about building a full-time Smart Mall business, we have the tools for you. You just have to use them! The only thing that's stopping you is YOU!

For complete information, just go to:

http://www.mlmmillionaire.com/Smart-Mall/wildfirecoop.htm

For those of you who have standing orders in our co-op, please note that you will need to change your order. You must go into Pay Pal and delete your current standing order. Then go to our order page and set up a new standing order.

We can't do that for you, since Pay Pal keeps the prices in their own database. We can't change the price, since we can't get into Pay Pal's system. :-) That's why you need to cancel your old standing order and place a new one. To place your new standing order, just go to the Order page at:

http://www.mlmmillionaire.com/Smart-Mall/mmtsorderwfcoop.htm

Linda J Bruton
Smart Mall Director



P.S. For some really GREAT tips on more successfully building a business on the internet, be sure to see Article #2 below by Mark Petersen-Overton.

P.P.S. Be sure to go through our very special Smart Mall Mini- course if you have ANY questions about Smart Mall or how much money you can make with this program:

http://www.mlmmillionaire.com/Smart-Mall/wfoptimize.htm

P.P.S. To contact either of us with your questions or comments, please email us at:

Darlene
darlene@mlmmillionaire.com

Linda
linda@mlmmillionaire.com

"Heart to Heart" by Mark Petersen-Overton

I know many business people who do not like the Internet from both a personal and professional perspective. When you ask them why they feel that way, they often say that the Internet is impersonal, cold, and lifeless.

Many of them also think that the Internet is filled with scamsters and schemers out to take their money. Unfortunately these people are correct if they happened to deal with the wrong kind of people or businesses when they first ventured on the Internet.

Many of us (including me) have encountered these types of dishonest people in the past. So what do you do to figure out whom you can trust on the Internet? It can certainly be a hard thing to do.

Here are just a few clues that will help you avoid businesses that may be less than reliable. If you are in business yourself, it is a good test to see if your business appears reliable and professional to potential clients.

Some of the most common blunders by Internet business owners: (If the company you are dealing with has these problems, thing twice before doing business with them):

1. Failure to answer an email. I do not mean unsolicited commercial email (UCE) or so-called SPAM. I mean legitimate business to business or business to consumer communications. Just imagine if you walked into your local drug store and went to the counter and asked the druggist a question.

Imagine your reaction if he looked up at you, had clearly heard your query and simply continued his work as if you did not exist. This behavior would be rarely encountered in the off-line business world but it is all too common on the Internet.

I would guess that in my first five years of doing business on the Internet, 80 percent of the individuals who contacted me for assistance, never replied to my email when I responded to them shortly after receiving their query. At least half of my well-established clients will not respond to a routine email on the first try. On the other hand, I do everything in my power to personally reply to each and every legitimate email query that I receive.

2. Failure to answer an email in a TIMELY manner. Similar to never answering an email, it is not uncommon for people to take multiple days to respond to important communications. I myself am guilty of this, along with hundreds of thousands of small business owners who also have full time jobs and so may not be on-line 12 hours day. I try (but sometimes fail) to reply to my customers within 2 business days.

Most often, however, I solve their problem within a few minutes or hours. When doing business on the Internet, there are two speeds. NOW and TOO LATE. Some delay when you first start out is acceptable, but once you are full time, you must reply to client queries in minutes if you hope to convince them that there is a real live human being behind the electrons ready to assist them.

3. Failure to use your real name or any name at all in your email correspondence. This practice is simply awful. Do you know any sane individual who would trust a business owner who used this email address:
autiesarah@generalemail.com

I know of no one who would feel good about doing business with this person unless Auntie Sarah was selling pies and was a friend of the family. I know many business owners who run a reputable business but then taint their image (and reputation) by using a free email account (bigfoot, yahoo, hotmail, etc) as their primary business address.

There is certainly nothing wrong with free email accounts for the average person, but they scream AMATEUR if you use them for your business. They will always sound "free" or "temporary" which is not the image that you wish to portray to your clients. Using no name at all is even worse.

Getting an email from business owner like this: webmaster (webmaster@generalemail.com) is maddening. How do I reply? Dear webmaster?

Sorry folks, but without a first and last name, many legitimate business owners will refuse to deal with you and any customer, if he/she is smart, will NEVER do business with you if you remain nameless. How are YOU running YOUR business today? For you consumers out there - be VERY wary of a businesses that do not own their own domain and/or do not use that domain's email address. Ask yourself what or whom they are hiding from.

4. Failure to acquire their own domain. Even a bum that sleeps in a refrigerator box on 42nd street has his own domain. It may be fragile and be of little value but it is the place where he hangs his hat that he can call his own. No one else owns that particular piece of space on the planet at that particular time. Even the bum is smarter than many people on the Internet who have still failed to realize that unless you own your own domain, your legitimacy in an Internet business remains zero.

Why are you all so tentative about that decision? For ten bucks a year for name registration and hosting costs as low as under six bucks a month, you have got the beginnings of an Internet business. If you are one of those troglodytes who still does not GET IT, then I admit defeat. I am totally baffled at your blindness. Even if you use your real name, there is NO HOPE unless you have your own business name to go along with it. Get more info here

http://profitstation.com/freereports/cruiser.htm

5. Rudeness. Most of us agree that the anonymity if the Internet has given false courage to the mean-spirited, the cowards and the weak minded. These folks have no problem at all being 100 times ruder than they would ever be face-to- face. But when did that fact relieve business owners of their responsibility for customer service? "The customer is always right" may not be 100 percent true in every situation, but you should always start out with that position in mind.

I have known business owners who were legitimate but had ZERO patience for the clients who were slow to learn, Internet newbies, or just not used to the terminology, etc. I have seen business owners and CEO's curse at them, yell at them, belittle them and demean them on the phone and by email. What a strange way to treat a client.

This one is easy. If you are mistreated, avoid that company at all costs. As a business owner, you must never be emotional - especially in an email. Treat the customer with patience and understanding even when they are rude and exasperating. Do not let the seeming anonymous quality of the Internet allow you to be rude to clients.

Last Words

Some say that the Internet is not a good business medium because you cannot see your clients face to face and build a long-term relationship. That may be true but it points out to those of us who will continue to operate an Internet business that we MUST WORK at building relationships even harder than before. Successful Internet marketing is all about relationship marketing.

You must have a heart to go along with that valuable product or service that you sell and the customer must know it. You must connect heart to heart if you wish to make the sale and keep them coming back for more.